Reasons to visit the pretty north-western Italian town of Viareggio in 2020 are numerous. For starters there’s its 20km of sandy beaches, many of which are nestled within a beautiful natural park. Visitors are drawn from far and wide as they always have been by the famed Carnival, an explosion of sound and colour, masked parades, fireworks and floats. Travellers embarking on a Viareggio holiday look forward to the romantic liberty-style architecture, beachfront gelato stores, buzzing Italian bars and seafood restaurants. Active types come to forage through dense green pines at Pineta di Ponente or di Levante, both of which offer bike trails and areas for scenic picnics. Equally revered are Viareggio’s outdoor baths, most notably Bagno Balena, and their early 1920s architecture. Being a seaside town, there’s also opportunities for walks across sleepy rivers, through the sparkling harbour and along the picturesque promenade. A Viareggio holiday is Italian time well spent.
Why book Viareggio holidays
Discover the best beaches
Viareggio Beach is a popular spot and for good reason, enjoy and swim and then visit one of the nearby restaurants for lunch
Sample the local food
Head to Viale Carducci for chance to dine at some of Viareggio's best seafood restaurants
Fab shopping scene
Boutique stores and markets are all the rage here, so don't be surprised if you end up with a souvenir or two
Hit the nightlife & bar scene
When the night falls, you might end up at a chic cocktail bar along the waterfront - it sounds good to us!
Go on a road trip
During your Viareggio holiday, you'll be less than an hour away from the Leaning Tower in Pisa and the iconic artsy city of Florence
Art & culture
Viareggio is best-known for its carnival as well as it's art background. Check out the Museum of the Carnival of Viareggio and the Lorenzo Viani Art Gallery
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Your guide to Viareggio holidays
The town’s star attraction is undoubtedly it’s atmospheric promenade. A wide pedestrianised stretch is a perfect place for a stroll and to take in the sights, including the dazzling blue Mediterranean Sea, white sands, and attractive architecture. The poet, Shelley spent much of his time here, inspired by the lush green palms, quaint little cafes and beautiful buildings.
Learn about the region’s famous Carevale at the Museo Cittadella del Carnevale. Here you’ll find memorabilia from across the years, hear about its heritage and learn about how the giant heads worn in the masked parade are constructed. If you want to relax then there’s nowhere better to do so than Pineta di Ponente. Just a short walk from the beach, this large pinewood park makes for a great summertime retreat. A gentle walk or shady picnic are the favoured activities here, however for something a little more active you can hire a bike and explore its hidden nooks and crannies.
With over 20km of sandy beach, you’re spoilt for choice on your Viareggio holiday. Whilst the beaches here can get quite busy, owing to their spectacular and enviable vantage points, there are ways to create space and elegance on the sands. Bagno Maurizio is a paid-for beach, however it’s worth it for the friendly service, use of sun loungers, parasols and showers. Join in the volleyball, enjoy a tasty ice cream, invigorating coffee or simply relax in the sun or shade.
For something a little more on the wild side, head south to the natural park of Migliarino. San Rossore beach is a windswept stretch of sand dunes, tall grasses and shrubs and is usually deserted, perfect for that family picnic or romantic getaway. You won’t find too many mod cons here, so for that ease of access to cafes and bars, your best bet is to stick around Viareggio where the facilities are generally excellent.
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