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Tantalising Taroudant

Sitting in the shadow of the towering Atlas Mountains, Taroudant holidays will transport visitors to a traditional and captivating destination surrounding by beautiful natural scenery. Often referred to as ‘Little Marrakech’, this historic and attractive market town is one of the most charming destinations in the whole of Morocco, well deserving of its own separate reputation. The beautiful red mud walls and characteristic architecture will greet you as you arrive, before the aromas and colours of the souks will delve into your senses.

The town’s location also allows visitors the opportunity to explore some more of the country’s attractions, something particularly alluring for lovers of the great outdoors. The Atlas Mountains sit just north of the town, while directly to the east are the sandy beaches of Agadir, ensuring your holidays in Taroudant can incorporate a sense of adventure and relaxation if the mood takes you.

Souks and Storks

The feel of the old town’s heart and soul is what makes Taroudant such an attractive destination for those seeking a dose of ancient culture, and there’s no better place to experience this essence than the Imi-n-fri square. Away from the main square you’ll discover a couple of vibrant and infectious souks, selling Berber goods – perfect for some interesting and unique souvenirs to take home with you. The Sunday Souk is the best of the bunch, making a weekend trip to the town a must. The town is also dotted with attractive weaving shops as well as other traditional trade outlets.

One of the most enjoyable moments of holidays to Taroudant are spent meandering around the ancient-feel streets and admiring the red mud architecture – much of which is used as nesting locations for pigeons and storks. You’ll encounter numerous aromatic restaurants throughout the town, serving delectable Moroccan cuisine, perfect treats for keen foodies. If you begin to crave a little bit more action, there are a number of other destinations around the country that can serve up a different perspective of Morocco. If you’re looking for a coastal retreat, the north coast of the country is home to some great beaches, with many found in the city of Tangier. You’ll also discover wonderful strips of sand in the city of Saidia, turning your Moroccan adventure into a typical beach break. For a little more hustle and bustle with a large dose of history and culture, take a trip to one of Morocco’s popular and famous cities, with Fez and Casablanca among two of the most sought-after destinations.