Playa Paraiso, a small, quiet town nestled above the giant Costa Adeje resorts on the west coast of Tenerife. Within 10 minutes you’re in Costa Adeje, within 15 minutes you’re in Playa de las Americas. However, Playa Paraiso keeps itself understated, even if at heart, and increasing year by year, it’s being swallowed up by Costa Adeje. There are a pleasant beach, some laid-back bars and restaurants and general peace and quiet.
Most popular hotels in Playa Paraiso
Hard Rock Hotel Tenerife
Playa Paraiso, Tenerife
At a glance
- Currency: Euro
- Language: Spanish
- Time Zone: GMT +0
- Average flight time: 4h 45m
When to go
(°C) Avg. High Temp
Playa Paraiso, or Paradise Beach, is...well, it’s not PARADISE. It’s a small beach with a few palm trees and calm seas. The little town surrounding the beach is laid back and casual, perhaps more popular in years gone by. However, recent development and the increasing spread of Costa Adeje has brought more people and business to the area. Expect this well-located town to be at the top of tourist lists in years to come. If you want a peaceful base whilst also making the most of the bustling Playa de las Americas and Costa Adeje then Playa Paraiso is perfect.
Wine and Dine
There are some restaurants in Playa Paraiso, some of which have been there for decades. But the real draw for the foodies can be found in the neighbouring resorts of Callao Salvaje and of course, the giants of Costa Adeje. Expect Canarian cuisine with Mediterranean and Spanish drippings, plus a wide range of international yummies at the bigger resorts.
There are a number of all-inclusive hotels in Playa Paraiso and the surrounding area. These are purpose-built resorts, often with a 4 or 5-star rating. Expect excellent service, a picture-perfect swimming pool area and delicious food. You can check out the hotels above, or by using our search engine. These establishments are perfect for family holidays, and the slightly more relaxed atmosphere of Playa Paraiso suits a family.
Action and Adventure
Water sports are a big deal just down the coast in Costa Adeje. Other than that, there are a few coastal walks here and there if you can find a way to squeeze between the large hotels that cover the coastline. Your best bet is to ask at the concierge desk of whatever Playa Paraiso hotel you've decided to book.
Life's a Beach
The beach is small, but there’s also a popular salt-water lido which many people prefer the beach. You’ll find sun loungers and a restaurant here that provides more than enough facilities for this quiet area. If you want beaches, though, Costa Adeje is just a 10-minute drive away and has 2 enormous beaches awarded the European Blue Flag award for their cleanliness and general loveliness. For watersports, head to Playa de las Americas, which has a grand total of 6 beaches rammed to the brimming point with fun and activities.
The allure of Playa Paraiso is that you can make the most of these neighbouring beaches then retreat to the relative serenity of your Playa Paraiso hotel, away from the bustling and noisy strips.
Playa Paraiso is perfect for a couple who want to experience the buzz of the nearby mega-resorts, but with a quiet place to return to each evening. The hotels here are pretty lush and vary in luxury. There's a little something for everyone, even the most discerning of couples.
This part of Tenerife isn't known for its history or cultural delights. Mostly, the resorts of Costa Adeje are purpose-built for tourism. Almost all remnants of the original small fishing villages and towns that existed on this coastline have vanished. If you head a short distance inland you'll reach the village of Adeje, which is the closest resemblance to old world Tenerife you'll find in the area. There's a different sort of history present in Playa Paraiso and in some elements of Costa Adeje. Much of the tourist infrastructure - in Playa Paraiso in particular - harks back to the very start of the tourist boom on the island. There's something charming to the almost-rustic restaurants, cafes and architecture.