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Fira, also known as Thira, is located on the west coast of Santorini, which is one of the most popular Greek Islands and offers some beautiful beaches. Fira is one of the best known towns on the island and home to stunning views and pretty, whitewashed buildings. As the capital of the island this is where you’ll find plenty of culture to be explored, including art galleries, museums, cafés, restaurants and bars. Fira is lively and bustling, but with incredible views out to sea and over the pretty buildings set in the side of the hill, you won’t even notice the action.  

Flights to Santorini vary in time from anywhere between 4 and 6 hours. Santorini is one of the most popular destinations in Greece, so expect plenty of hotels and deals throughout 2018.

Most popular hotels in Fira

El Greco Resort
El Greco Resort
El Greco Resort

Fira, Santorini

from £439 pp
Aressana Spa Hotel & Suites
Aressana Spa Hotel & Suites
Aressana Spa Hotel & Suites

Fira, Santorini

from £455 pp
Solaris
Solaris
Solaris

Fira, Santorini

from £266 pp
Aliter Suites
Aliter Suites
Aliter Suites

Fira, Santorini

from £456 pp
Majestic
Majestic
Majestic

Fira, Santorini

from £583 pp

At a glance

  • Currency: Euro
  • Language: Greek
  • Time Zone: GMT +2
  • Average flight time: 3h 55m

When to go

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Top Attractions

Top Attractions

The main attraction in Fira is its incredible views. Set on the side of a volcano the clear lighting allows you to see for miles out to sea, as well as over the town itself. The main square of Fira is filled with local restaurants and bars serving up a variety of delicious Greek food, wine and beers, as well as cocktails. Wander through the narrow cobbled streets and enjoy the many little souvenir and gift shops, cafés and art galleries before finding yourself the perfect spot to see the sunset. Just make sure you get there early as the best spots get filled up quickly, and the Thira locals know the best spots already.

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Wine and Dine

Wine and Dine

As the capital of Santorini, Fira holidays are ideal for foodies wanting to find delicious local wines, beer and famously delicious Greek food. Head to almost any restaurant and ask to try a mezze and they will select the best dishes for you, offering up rich and creamy dips, pitta bread, fresh seafood, succulent meats and produce from the local area. Most of the restaurants with stunning views are in the more expensive price range, while for cheap eats or something smaller head to the many cafés and kebab shops dotted through the town. Alternatively, there are plenty of international cuisines on offer as well, including Italian, Chinese and more.

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For Families

For Families

Children will love the winding streets and pretty views of Fira, as well as a trip to the town’s many museums, making Fira a top pick for a family holiday. Dotted through the streets you’ll find the Museum of Prehistoric Thera, the Lignos Folklore Museum and more. Alternatively, why not take them on a cable car ride down into the town and admire the spectacular views along the way? If you fancy heading further afield nearby Perissa is home to a water park where you can spend a day of fun. Nearby there are also plenty of family friendly activities such as mini golf and go-karting.

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Action and Adventure

Action and Adventure

Holidays to Fira offer plenty of opportunities to try something adventurous, with lots of activities on offer just a short drive away from the town. Boat tours are available or you could try your hand at sailing for yourself, as well as taking the thrilling cable car from the top of Fira into the town. Alternatively, try your hand at fishing or head to the nearby go-karting track for a day of racing and adrenalin. Those who love the incredible Greek cuisine can try wine or food tours of the nearby area, as well as joining a walking tour which will take you through this beautiful town. And if you’re not afraid of heights, or breaking the bank, a helicopter tour of the island is a must.

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Life's a Beach

Life's a Beach

Fira is set on a cliff edge at the side of a volcano and although it offers stunning views of the sea there are no beaches attached to the town itself. Within close driving distance you’ll find plenty of stunning beaches to explore. Monolithos Beach is a 13 minute drive away and is a huge stretch of soft black sands with shallow and crystal clear waters ideal for those who like to swim as well as little ones wanting to paddle. For those wanting to rent a boat or watch the local fishing boats come in Vylchada Beach is a must, while Perivolos Beach has glittering waters as well as cafés and tavernas offering all of the amenities you need for a comfortable day spent soaking up the sun. 

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Nightlife

Nightlife

Most of the tavernas and restaurants offer delicious local and international wines, beers, spirits and cocktails, staying open until late in the evening and offering a lively, friendly atmosphere. While on holidays to Fira why not try the Wine Museum as well? Here you can taste different Greek wines and find your favourites while learning about the wine making process. Most of the nightlife in Santorini can be found in Fira, with the larger clubs tucked among the cobbled streets. Here you’ll find everything from live music to modern classics and can dance the night away among locals and tourists alike.

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For Couples

For Couples

Couples will love the relaxed feel of holidays to Fira, with beautiful views over the azure blue sea, as well as pretty cobbled streets just waiting to be explored. Wander through the town and duck into the local art galleries and trinket shops to pick up souvenirs and gifts for loved ones back home. There are plenty of local wine tours available, as well as a wine museum where you can learn how it is made as well as sampling some of the local varieties. With a volcano on the island and rich soil try Santorini’s wines for unique and delicious flavours.

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Culture

Culture

The Greek Islands are packed full of history and culture and Fira holidays are no different. Simply wander through the town and enjoy the stunning architecture of the whitewashed buildings and narrow cobbled streets to get a taste. Walking tours are also available, with local guides who know the area well. The Museum of Prehistoric Thera and Lignos Folklore Museum are ideal for those wanting more in-depth information, while the many cathedrals dotted throughout the town, including the Cathedral of Saint John the Baptist, are worth the trip. If you prefer to enjoy the more modern culture of Fira there are plenty of local art galleries packed with work from local artists throughout the town.

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