In the foothill of the Anti-Atlas Mountains, along Morocco's sun swept southern coast, you will find Agadir.
Blending an all inclusive sunny beach break with a historical getaway to Agadir is simple. One minute holidaymakers are exploring the promenade and the next they are soaking up the Atlantic Ocean's waves on Agadir Beach.
Agadir is a beach resort on one hand, and a haven of culture on the other. From the golden sands to the bustling souks, you will embrace the variety that the city offers its guests; whether you’re a culture vulture or a sun worshipper.
The city and its surrounding area possess a great deal of action adventure as well. Vibrant water sports and a number of outdoor pursuits can be found on a holiday to Agadir.
Away from the water, the city’s old medina is a wonderful place to explore, while the seafront promenade offers a modern twist to your holidays in Agadir. The city is considered one of the top beach destinations in the whole of Morocco, rivalling the likes of Tangier and Saidia on the north coast – so don’t forget your swimming gear.
Most popular hotels in Agadir
Royal Mirage Agadir
Sofitel Agadir Royal Bay
LABRANDA Les Dunes D Or Premium Beach Club
Caribbean Village Agador
Tildi Hotel & Spa
Hotel Le Tivoli
Club Al Moggar Garden Beach
At a glance
- Currency: Morocco Dirham
- Language: French
- Time Zone: GMT +0
- Average flight time: 3h 50m
When to go
(°C) Avg. High Temp
While most visitors come for the beaches, Agadir has a number of interesting historical sites waiting to be explored. The Kasbah is the most popular historical attraction; and the only real historical venue in Agadir proper. Dating back to the 16th century, the Kasbah offers amazing views of the Atlantic Ocean.
Agadir's museums provide a cultural experience that will help you seek shade from the sun. The Amazigh and Agadir Memorial Museums are windows into the area's past.
Visitors looking for a day trip can travel to some of Agadir's neighbouring towns. Essaouira is just a couple hours away, and the 18th century seaside fortification is well-worth seeing. The UNESCO World Heritage Site offers postcard perfect pictures to visitors on a day out. Explore the city's narrow streets and check out the amazing views of the Atlantic Ocean from atop the fort.
Wine and Dine
Located on the Atlantic Ocean, Agadir's restaurants make great use of seafood in local cuisine. Many of the city's restaurants offer fresh ocean breezes while dining on terraces.
Start your meal with Moroccan olives, a staple of the country's cuisine. Once you have whet your appetite, enjoy one of Agadir's local seafood dishes, caught fresh that day, or a Moroccan tagine specialty. Served with couscous like only Moroccans can make, you will become a devout eater of the grain by the time you leave.
For lunch, Agadir's promenade is a perfect location to find a delicious meal as you seek shade. Watch the world go by as you sink your teeth into a batbout bread stuffed with onions and chicken. Washed down with a freshly squeezed juice or mocktail, and you will be ready for more exploring of the Moroccan coastline.
Agadir is perfect for a family beach getaway. The city's two main beaches, Agadir and Taghazout, provide amazing days out for groups. Spend an hour or the entire day lounging about, or swimming in the ocean. Thanks to Taghazout's reputation as a great surfing spot, families can watch highly trained surfers catch waves as they speed into shore. Families can take surf lessons during a stay and hang 10 before the holiday ends.
The National Park of Souss Massa is just south of Agadir. Families can see traditional Berber villages and a variety of birds that are only found in the park. Explore the park's beaches and cliffs together, and witness wildlife seen nowhere else on Earth.
Agadir's location makes day trips easy. Head out on a camel ride through the desert or venture to Taroudant. The town's souks are known for selling items found only in Morocco. But the terracotta wall that surrounds the town is the true site worth seeing.
Action and Adventure
Once you peel yourself away from the beaches and get off your surfboard, Agadir has a number of great areas to explore. Day trips are easy to make from the city and the new motorway between Agadir and Marrakech makes travelling simple.
Crocopark is a wildlife reserve just outside the city. The reserve is home to Nile crocodiles that are endangered and were almost wiped out by hunting. Learn about the crocodiles during a visit and explore the park on tour.
Visit the National Park of Souss Massa as well, to see all the amazing animals found nowhere else. Trek through the park and snap photos of the birds that live in the park. Finish your hiking adventure with an adventure into Paradise Valley and see the traditional Berber villages.
Life's a Beach
The beaches of Agadir are the main attractions, and the city's shores are perfect for a number of reasons. Agadir Beach is long and wide, providing plenty of sand to stretch out on. Taghazout Beach is a surfer's paradise and throughout the year draws experienced riders to its waves to hang 10. Even novice surfers can learn to ride at Taghazout.
The beaches are a top draw in winter as snowbirds from Europe flock to the shores. Agadir averages winter temperatures around 14C, and its waters are perfect for beach lovers seeking a chance to recharge in the sun.
Once you have had your fill of surf, sand and sun, head to the marina for a bite to eat and drinks to refuel. The marina and seafront are decked out with tantalising restaurants and a number of boutiques, providing a modern vibe to the city.
A holiday to Agadir is what you make it. You could enjoy long days at the beach and evenings sipping Moroccan tea in the souk; or you could spend nights partying with other holidaymakers. After the sun goes down the promenade buzzes and people come out from the shade for a taste of the vibrant atmosphere.
As you walk down the promenade, you will find people puffing on shishas and drinking sweet, refreshing mocktails. But for visitors looking to have something a little stronger, pubs and bars can be found on the promenade offering cool relaxing drinks.
Those that get their kicks from dancing all night can find that too in Agadir. There are several great dance clubs that pump loud music until the sun comes up. Once you tire of the blaring music and nonstop dancing, find a café on a terrace that looks out onto the Atlantic for some true peace and quiet.
Couples visiting Agadir have the world at their fingertips. The city's great nightlife is perfect for a couple to enjoy each evening. From sipping cool drinks on a terrace that catches the evening's breeze to all-night dance parties in loud clubs, there are endless possibilities for couples.
Couples that take their hiking boots can day trip to Tafraoute and walk the hills and mountains that surround the village. It is a taste of rural Moroccan life that offers a full day of trekking.
If lounging on the beach is your style, however, both beaches in Agadir are perfect. Look out to sea or swim in the beaches' big surf. Regardless of your choice, Agadir provides a romantic getaway for couples looking for a little Moroccan spice.
Culture buffs will find plenty of things to do during their stay in Agadir, even if the beach is the primary lure. Souk El Had is a fantastic traditional marketplace which boasts over 3,000 stalls selling everything from clothes and leather goods to crafts and foods. It is a perfect place to test your haggling skills, although the souks aren't quite as vibrant as the ones around Marrakech and Fez.
Holidays to Agadir are also home to some impressive landmarks such as the Oufella ruins that overlook the city. If you’re craving a little more historical prowess, a trip to Marrakech will serve you well on your quest. Further up the west coast you’ll discover many more attractions and worthwhile sites during your time in Morocco.