With Pokémon GO fans swarming the streets, packing out parks, and businesses even luring in customers with the promise of a rare capture, it seems this popular 90s craze has well and truly made a comeback. And it was only a matter of time before Pokéballs came flying into the world of holidays, too.
We’ve done some digging around and asked a legion of Pokémon GO players to find out just how far fanatics will go to catch ‘em all. Take a peek-achu at our findings and you might be surprised! (See what we did there?)
Of the Pokémon GO players surveyed, just shy of 80% said they would continue to seek out PokéStops and Gyms (yes, apparently they’re a thing!) when on holiday. While 36.5% of respondents said not being able to sign in to the game would upset them the more than having their flight cancelled while on holiday. At least if there’s free WiFi in the airport, they have Jigglypuffs and Charizards to keep them entertained. Every cloud!
When asked “What would you rather experience on vacation?”, more than 22% of people put catching a rare Pokémon at the top of their holiday agenda. Who needs the Pyramids or the Leaning Tower of Pisa when you can catch a Blastoise or an Ivysaur?! However, it seems Pokémon GO players are coming across these landmarks without even intending to; almost 53% of those surveyed said they’d seen a tourist attraction for the first time while playing the game. Looks like this could be the next gen tour guide…
Interestingly, 28% of respondents said Pokémon GO would be a deciding factor in booking a future holiday, showing that it certainly pays to have PokéStops and Lure Modules in popular holiday destinations.
So, however long the resurgence of Pokémon love lasts, this new world of augmented reality has made a phenomenal impact on holidaymakers’ approach to iconic landmarks and travel experiences alike. For all of the Ash and Mistys among you, don’t forget to pack your Pokéballs on your travels, and let the battle commence!